ORIENTAL TEA MADE MODERN
At CHAGEE, we leverage innovative methods to reimagine traditional oriental tea, creating a modern tea culture. Brewed with whole tea leaves and a commitment to health, we craft a tea-drinking experience that bridges heritage and is perfectly suited for modern tastebuds.
A GLOBAL LEGACY
CHAGEE's first store opened on 17 November 2017 in Yunnan, China. Drawing inspiration from the Ancient Tea and Horse Caravan Road, CHAGEE gradually expanded its footprint across and beyond China, establishing itself as one of the leading international tea beverage companies with over 6,000 stores worldwide today.
BRAND MISSION
WHAT WE STAND FOR
Togetherness
We are guided by PEER: Proactive, Enthusiasm, Equality, Respect. We believe in mutual appreciation and shared inspiration. We foster connection through tea.
Sincerity
We are transparent in all aspects and treat every interaction genuinely.
Integrity
We uphold integrity in all we do, guided by strong moral principles and unwavering ethics. We do what’s right, and we do it right.
Entrepreneurship
We aim high and stay grounded. We act with courage and responsibility to uphold our purpose and serve selflessly.
OUR GOAL
To serve tea lovers in 100 countries, generate 300,000 employment opportunities worldwide, and deliver 15 billion cups of freshly brewed tea annually.
