Raising the Bar: CHAGEE’s August Food Safety & Product Quality Report

August has been a month of growth, refinement, and dedication at CHAGEE. As our footprint in the APAC region continues to expand, so does our responsibility to uphold the highest standards in food safety, product quality, and customer experience. This month, we not only strengthened our audit practices across multiple markets but also continued to equip our partners with the skills and knowledge needed to deliver consistency and excellence in every cup. In addition, we have begun preparations to bring the CHAGEE experience to exciting new markets, including Vietnam and the Philippines, ensuring that our robust food safety and quality standards are firmly in place ahead of each launch.

This month’s report highlights our latest initiatives, audit updates, and operational improvements, as we remain steadfast in delivering perfection in every cup.

1. Food Safety & Product Quality Training

Training is the foundation of consistent quality across our expanding network of outlets. In August, we continued to equip our team members with essential knowledge through:

• In-house training sessions focusing on food safety protocols, proper ingredient handling, and quality control measures.
• Customer service workshops designed to enhance the CHAGEE experience through attentive and professional interactions.
• Government-accredited courses to strengthen compliance with local regulatory requirements.

In July, over 100 partners across our APAC markets successfully completed comprehensive training programmes, ensuring our customers enjoy a safe, high-quality, and consistent tea experience on every visit.

2. Audit Measures

In July 2025, the CHAGEE APAC audit team continued to monitor performance across our outlets through monthly audit inspections:

Outlets also received tailored coaching sessions to reinforce food safety principles and raise awareness of the detail-oriented practices that drive both customer satisfaction and product quality.

3. In-store Audit Findings

Improvements made in stores following the audits:

Issue: Missing internal shelf life label for opened food ingredients

Measures Taken: The audit finding was shared with the partner on the spot, and immediate rectification was carried out by ensuring the shelf life label was promptly replaced.

Issue: Stain observed on the wall of back kitchen
Measures Taken: The audit finding was shared with the partner on the spot, and immediate rectification was carried out. The stain on the wall was removed using a clean blue edged towel.

4. Food Safety & Product Quality Measures

1) At CHAGEE, we use colour-coded towels for different cleaning purposes, and all towels are soaked in a sanitising bucket to ensure there are always sufficient clean towels available during operational hours. The sanitiser concentration needs to be maintained in the required range, and the sanitising solution in the soaking container has a shelf life of four hours to ensure optimum disinfecting effectiveness.

2) A weekly deep-cleaning routine has been established for washing our ice maker machine. During this process, we carry out a thorough cleaning and sanitisation of the machine’s interior components to ensure compliance with food safety standards.

5. Fun Facts about Tea

One Cup of CHAGEE Milk Tea
Each cup of CHAGEE milk tea is thoughtfully crafted, with up to 68% of its base composed of premium tea. The remaining blend includes fresh milk and carefully selected natural flavourings, all combined to deliver a rich and balanced taste.
Modern Tea-Making, the CHAGEE Way
People have been drinking tea for centuries, but at CHAGEE, we’re giving tradition a tasty twist. We’ve taken timeless tea techniques and added our own modern flair to bring you next-level brews. At CHAGEE, we embrace the legacy of tea making and reinterpret the essential tea-making techniques below with our current innovations:

• Brewing – At CHAGEE, we brew our tea base with precision—carefully balancing temperature and timing to unlock the tea’s fullest flavour and aroma.
• Extracting – Our secret weapon! This high-tech process locks in all the tea’s natural aroma and goodness-exclusively at CHAGEE! This advanced extraction method is specially used in our Teapresso series to craft rich lattes and refreshing frappes with the Teapresso machine.

At CHAGEE, food safety, product quality, and customer experience remain the pillars of our brand. Each audit, training session, and operational improvement strengthens the trust our customers place in us and ensures that every cup reflects our dedication to excellence. As we prepare to bring the CHAGEE experience to new markets in Vietnam and the Philippines, our commitment to upholding world-class standards grows even stronger. With every step, we continue to set new benchmarks for tea enjoyment across the APAC region, sharing our passion for quality and consistency with tea lovers near and far.